How to read your Tracking dashboard

Updated November 2, 2026

Tracking is your home. It has three tabs at the top, Accounts, Tracked posts and Keywords, and opens on Accounts: a table with one row per network of yours and per competitor you track. From there you drill into any account's full analytics. Everything is computed automatically from real posts, no manual reports.

The table: your accounts and your competitors

The table has two groups, your accounts on top and competitors below. Each row is one account on one network and gives you its pulse at a glance:

• The avatar and @handle with its network icon.
• 4 metrics from its last 10 posts: followers, avg. views (average views per post), engagement and top outlier.
• Views per post: a small line with the views of its latest posts, oldest to newest.
• Latest posts: the covers of its 4 most recent posts.
• Tap the row to open the account. The ⋯ menu lets you stop tracking it (and, on Instagram competitors, see their trial reels).

At the top right you get the Track account button with a slot counter: tap it and pick One of your accounts or A competitor. It's ONE counter because your own accounts and your competitors' draw from a single pool. The last row of the table tells you how many slots you have left and opens the same dialog with Track.

Inside an account

Tapping a row takes you into that account's view. At the top you see its picture, its handle and whether it is yours or a competitor's, plus these controls:

• The path at the top (Tracking / @account): tap Tracking to go back to the table of all your accounts.
• The account switcher, on the right, to jump to another account without going back to the table.
• The view tabs: on your own accounts they are Overview, Audit, Comments, Posts and, on Instagram ones, Ads; on a competitor, the same without the Audit, which is only for your own accounts. The Ads tab shows their Meta ads on the Pro and Ultra plans; on Basic, it invites you to Upgrade to Pro.

In the switcher, your networks sit on top and your competitors below, each with its avatar. It also has two special rows: All your networks, which aggregates your own accounts, and All your competitors, which gathers the outliers of everyone you track.

What you'll find in the Overview view

Everything you see is computed from the selected account's data, never a blend:

• Its numbers: recent followers, posts, views, likes and comments.
• Pillar performance: how each topic performs on that account.
• Its hooks: which openings work best for that account.
• Best posting hours, based on how its own posts performed.
• Formats and duration: its photo/video mix and how long its videos run.
• Its outliers: posts that beat that account's average by a wide margin.
• Topics it stopped touching and posting consistency (on your own accounts).

How to read it: start at the table for the overall pulse, open the account you care about and walk through its tabs. When you want to compare, switch accounts in the switcher and read the same panel on a competitor.