Analyze your accounts & campaigns
Walk the Tracking directory, read each account's overview, check your audit, discover the hooks that work for you, and measure your campaigns.
- How to read your Tracking dashboardTracking opens on the directory of your accounts and competitors. Drill into any card and you get that account's full overview: metrics, pillars, hooks, posts and comments.
- How to read your account auditThe Audit scores each of your accounts from 0 to 100: how your profile reads to a first-time visitor and how well you're executing, with a checklist and a tip for every subscore.
- How to explore your postsEvery account's Posts view shows its full grid with performance tags, filters and sorting, and on each post the buttons to generate its analysis or transcript.
- How to read the "Your hooks" box"Your hooks" ranks the top 5 hook types of the account you're viewing, measured against its own median. Drill into any of them to see the example posts.
- How to measure a campaign with posts and profilesA campaign groups the posts and profiles taking part in a specific push and follows their metrics every day, so you know what performed without adding numbers by hand.
- How to read your campaign's analyticsInside a campaign you get three tabs: the posts with their badges, the analytics with the evolution curve and the daily breakdown, and the history of everything that happened.
- How to track a post and watch it evolvePut any post under watch and save its numbers every day to see how it evolves: views, likes, comments and engagement.
- How to read your InsightsInsights checks your accounts, your competitors, and the viral library every day, and leaves you a card only when it finds something outside your normal.