How to listen to keywords on TikTok, Instagram, and YouTube

Updated August 26, 2026

Keywords lets you listen to what's working on any subject, not just specific accounts. You run a keyword search and ContentScout gathers the standout posts and the creators driving the conversation. It's ideal for spotting formats and angles that land in your niche, beyond the accounts you already follow. It's a Pro tool.

How to create a keyword

1. 1

   Go to Keywords

   Tap the New keyword card at the end of the grid. How many you can watch at once depends on your plan; the card shows how many you have left.

2. 2

   Enter your keywords

   Describe the topic and pick the networks. Language matters: we drop anything that isn't in the one you choose, and we also translate your query into that language before searching, because searching in English returns English content. Period and country are optional.

3. 3

   Confirm the search

   It costs no credits. Scouty scans the platforms you picked in a few seconds.

4. 4

   Explore the results

   Switch between Posts, Evolution and Creators. In Posts you can sort by views, likes, comments or date, and filter by tag.

Keep your keywords fresh

Results refresh on their own every 24 hours: we search again for you and replace the previous ones. You don't have to do anything, and it costs no credits.

When a network brings nothing

If you asked for a network and none of its results show up, the screen tells you how many we dropped and why. It's almost always that the word means something else there: "automation" on Instagram brings industrial machinery. Try the phrase your audience would actually use.

Frequently asked questions