How to track the creators you look up to and see what works for them

Updated July 22, 2026

Competitors is your radar: it gathers the posts performing best for the creators you track, so you can see what's breaking out in your niche without checking every profile by hand.

What you see in Competitors

ContentScout analyzes your tracked creators' posts and surfaces their outliers: posts that performed well above their own average. Each card shows:

• An outlier score showing how many times the post beat its author's average.
• Context tags: whether the content is recent or evergreen, or whether it got more likes or saves than usual.
• Filters by platform, outlier type, or creator so you can focus on what matters.
• Stat cards with outliers, posts, views, and likes from the creators you track over the last 30 days.

Creators and Similar

Two tabs sit at the top. Creators shows the people you chose to track. Similar are creators our algorithm found by affinity with your niche, in case you want to widen your radar.

How to get the most out of it

1. 1

   Go to Competitors

   You'll see your tracked creators' outlier feed, already analyzed.

2. 2

   Filter the feed

   Slice by platform, outlier type, or creator.

3. 3

   Open a post that catches your eye

   You can unlock its transcript and full analysis to understand why it worked.

4. 4

   Save it to your library

   Use the card's bookmark to send it to Saved and come back anytime.

Frequently asked questions