How to track your competitors and see what works for them

Updated August 10, 2026

Your competitors live in Tracking: their cards sit in the Competitors section of the directory, and also in the account switcher, below your own networks. Every competitor gets the same panel your own account does, with the Overview, Comments and Posts tabs (the Audit is only for your own accounts). So you compare like with like.

How to track a competitor

1. 1

   Tap "Track a competitor" in the directory

   The button sits at the end of the competitors grid in Tracking, with its slot counter. You can also add one from the account switcher.

2. 2

   Paste their profile URL

   Works with TikTok, Instagram and YouTube accounts.

3. 3

   Wait a few minutes

   Their card shows "Queued / analyzing" and their posts arrive within minutes. If you add several accounts at once, their comments can take up to an hour to arrive.

4. 4

   Open their card

   You now have their full panel: what they talk about, how they open their videos, and when they post.

One competitor's analytics

Open their card and you'll see, computed over their real posts:

• Their numbers: recent followers, posts, views, likes and comments.
• Their content pillars: the topics they actually post about, detected automatically.
• Their hooks: how their most-viewed videos open, and which opening performs best for them.
• Their hours, formats and durations: when they post, their photo/video mix, and how long their videos run.
• Their posts: the full grid in the Posts tab, with their outliers tagged.
• Their comments: what their audience is telling them, in the Comments tab.

All your competitors at once

The All your competitors row in the switcher gathers every tracked account's outliers into one grid, ranked by how far each post beat its own account's average. Every card says whose post it is. It's the best starting point: what's breaking out in your niche right now. On any card you can generate the transcript or the full analysis to understand why it worked.

Untracking (and coming back)

From the three-dots menu on their card you can stop tracking a competitor: they disappear from your directory, your switcher and your views. If you track them again later, their analytics come back very fast. Two things to keep in mind: when you stop tracking an account, that slot stays locked for 24 hours (to track another account right away, use an empty slot), and during the trial period untracking isn't available.

Frequently asked questions