How to track your competitors and see what works for them

Updated November 2, 2026

Your competitors live in Tracking, on the Accounts tab: each one gets a row (one per network) in the competitors group of the table, below your accounts, with their followers, avg. views, engagement, top outlier, views per post and latest posts. They also show up in the account switcher, below your own networks. Every competitor gets the same panel your own account does, with the Overview, Comments, Posts and, if it's on Instagram, Ads tabs (the Audit is only for your own accounts).

How to track a competitor

1. 1

   Tap "Track account" › "A competitor" in Tracking

   The button sits at the top right of the Accounts tab in Tracking, with its slot counter. The last row of the table also tells you how many slots you have left and opens the same dialog with "Track". You can also add one from the account switcher.

2. 2

   Paste their profile URL

   Works with TikTok, Instagram and YouTube accounts.

3. 3

   Wait a few minutes

   Their row shows "Queued / analyzing" and their posts arrive within minutes. If you add several accounts at once, their comments can take up to an hour to arrive.

4. 4

   Tap their row

   You now have their full panel: what they talk about, how they open their videos, and when they post.

One competitor's analytics

Open their account and you'll see, computed over their real posts:

• Their numbers: recent followers, posts, views, likes and comments.
• Their content pillars: the topics they actually post about, detected automatically.
• Their hooks: how their most-viewed videos open, and which opening performs best for them.
• Their hours, formats and durations: when they post, their photo/video mix, and how long their videos run.
• Their collabs, sponsored posts and mentions from the last 90 days: who they collab with, what Instagram or TikTok marks as sponsored, which sponsorships they disclose in the video and which brands they promote without disclosing it. Hover each post for the details, and compare how they perform against the rest of their posts.
• Their trial reels (Instagram only): the reels they test with non-followers. You turn them on per competitor; see how to see your competitors' trial reels.
• Their posts: the full grid in the Posts tab, with their outliers tagged and filterable tags like Collab, Sponsored, Mention and Trial reel.
• Their comments: what their audience is telling them, in the Comments tab.

All your competitors at once

The All your competitors row in the switcher gathers every tracked account's outliers into one grid, ranked by how far each post beat its own account's average. Every card says whose post it is. It's the best starting point: what's breaking out in your niche right now. On any card you can generate the transcript or the full analysis to understand why it worked.

Untracking (and coming back)

From the ⋯ menu on their row you can Stop tracking a competitor: they disappear from your table, your switcher and your views, and their slot frees up right away for another account. If you track them again later, their analytics come back very fast. During the trial period untracking isn't available.

Each plan includes a number of rotations per billing cycle: the times you can stop tracking an account to put another in its place. Basic 2, Pro 4, Ultra 8. They reset every month on your billing date. Fixing the username of an account we can't find doesn't count as a rotation.

Frequently asked questions