How to read your account audit
Updated August 10, 2026
The Audit is one of the tabs on each of your accounts in Analytics: a 0 to 100 score in a ring, a verdict in plain words, and the detail of what's working and what's worth fixing. It exists only for your own accounts (a competitor has no such tab) and it's computed per account: your Instagram and your TikTok can score differently.
What the audit judges
The score is built from two blocks of subscores:
- Profile and offer: Profile information, Offer clarity, Link in bio and Instant understanding. Here the AI evaluates how your public profile reads to someone landing on it for the first time: do they get, in seconds, who you are, what you offer and where to go next?
- Execution: Consistency, Pillar alignment and Outlier ratio. This is computed from your real posts: how often you publish, how much of what you publish falls inside your pillars, and what share of your posts takes off.
How to read each subscore
Every subscore ships the same kit, so you know exactly what to do:
- The measured value on your account and the target to aim for.
- A checklist with ✓ and ✗: what you already meet and what's missing.
- An actionable tip to raise that subscore.
Don't try to fix everything at once. Start with the ✗ items under Profile and offer: they're usually minute-long changes (bio, link) with a direct impact on how first-time visitors perceive you.
When it updates
The score recalculates every 24 hours, and the panel shows the date of the last evaluation under the ring. Improve your bio, your link or your posting rhythm, and the next run will reflect it.
The audit is fair to new accounts: cadence is measured over the days the account has been observed. A freshly added account that posts daily isn't penalized for having little history.
Frequently asked questions
Why doesn't my competitor have an Audit?
The audit exists to improve your own accounts: it evaluates your profile, your offer and your execution. On a competitor you'll see the Analytics, Comments and Posts tabs.
I fixed my bio and the score didn't change.
The score recalculates every 24 hours. Check the last-evaluation date under the ring: if your change came after it, the next run will pick it up.
Does the score compare my accounts against each other?
No. Each account is audited on its own, with its own posts and its own profile. That's why you can score 80 on one network and 55 on another.
What is the outlier ratio?
The share of your posts that performed well above your own average. A healthy ratio means your content bets take off regularly.
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Related articles
- How to read your Analytics dashboardAnalytics opens on the directory of your accounts and competitors. Drill into any card and you get that account's full analytics: metrics, pillars, hooks, posts and comments.
- How to complete your Creator IdentityCreator Identity is your brand's profile: bio, pillars, CTAs, and audience. The more complete it is, the better the AI's ideas and recommendations.
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