Research your niche
Track the creators you look up to, spot trends, search topics, and listen to your audience.
- How to track your competitors and see what works for themTrack competitors from the Analytics directory and each one gets its own full analytics: their pillars, hooks, posts and comments. And an all-competitors view shows you just their outliers.
- How to unlock a post's transcript and analysisTurn any outlier or post you're researching into a lesson: pull its transcript or break down why it worked. Each unlock is charged in credits once and stays yours forever.
- How to use TrendsFour tabs to get ahead of what's coming: hand-picked viral formats, hashtags that are performing, rising audios, and growing topics in your niche.
- How to search topics on TikTok, Instagram, and YouTubeListen to any subject, not just accounts: search keywords across TikTok, Instagram, and YouTube and find the posts and creators that own it.
- How to listen to your audience with CommentsEvery account in Analytics, yours or a competitor's, has a Comments view that summarizes its audience's sentiment from the real comments on its posts.
- How to analyze any post by pasting its URLFound a post you loved from outside the accounts you track? Paste its link in Saved to break down why it works and keep it in your library.