How to generate content ideas with AI

Updated July 22, 2026

Ideas is your creation hub. The AI generates content ideas personalized from your brand profile, and each idea carries signals that explain where it came from.

The idea composer

The composer sits at the top, asking "What do you want to create today?". You have a few ways to ask for ideas:

• Surprise me: generates a fresh set based on your brand, with nothing to type.
• Explore: type a topic or angle and, if you want, pick the format to focus the ideas.
• Pinned recipe: pin a recipe so every idea comes out in that style and structure.

Where your ideas come from

Every idea comes from crossing your own data, and it says so with context labels:

• Your audience: what your audience asks for in the comments.
• Outliers in your niche: posts that worked for other creators.
• Similar audiences: what the audiences of the creators you track ask for.
• Niche trend: hot topics that are rising.
• From your ideas: drawn from something you saved or liked.

Open and produce an idea

1. 1

   Open an idea

   You'll see your angle, the hook, and what it's based on (Based on).

2. 2

   Create the outline

   Generate the production outline to take it to your set; the button shows the cost (Create outline, 1 credit).

3. 3

   Generate more ideas

   Click More ideas to create a fresh batch. It replaces your current ideas, but saved ones stay.

Frequently asked questions