How to discover trends in your niche
Updated July 22, 2026

Trends shows the topics growing in your niche right now, so you can publish early and ride the momentum. ContentScout cross-references search data with your brand profile to find topics with real traction. Publishing about a topic while it's rising, instead of once it's saturated, is one of the simplest ways to gain reach.
What each trend includes
- A suggested angle to land the topic in your content.
- Growth signals, like the rise in searches over the last 30 days.
- Sources to validate the trend before you commit to it.
How to use it
Go to Trends
You'll see fresh trends for your niche, ready to go.
Check the angle and sources
Each card proposes how to approach the topic and what to back it up with.
Save the ones you'll use
Use the card's bookmark to send them to Saved.
Turn them into content
Take a trend to Ideas to generate content in your voice.
We detect new trends every 24 hours. If you just arrived, the first analysis can take a minute to appear.
Frequently asked questions
Where do trends come from?
We cross-reference search data with your brand profile, so trends fit your niche instead of being generic.
I don't see trends yet.
Give it a few minutes while we cross-reference the data with your profile. Completing your brand in Creator Identity improves accuracy.
How is this different from Topics?
Trends only surfaces what's rising in your niche, automatically. In Topics you search any keyword yourself, whenever you want.
Do past trends stay around?
Trends refresh with each analysis. If one interests you, bookmark it to keep it in Saved even after the list changes.
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- How to search topics on TikTok, Instagram, and YouTubeListen to any subject, not just accounts: search keywords across TikTok, Instagram, and YouTube and find the posts and creators that own it.
- How to generate content ideas with AIGenerate content ideas built for you: they draw from your brand, your trends, the creators you track, and what your audience asks for. Never generic.
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