How to use Recipes to create in your style

Updated July 22, 2026

Recipes extracts the winning style and structure of creators who inspire you, so you can apply their tone and hooks to your ideas. You can also generate a recipe in your own voice, built from your best posts. It's a Pro tool.

A recipe captures the tone, hooks, and structure that make content work, and keeps them ready to reuse. That way you generate new ideas that sound consistent, without starting from scratch every time.

Two kinds of recipes

• Recipes from creators who inspire you: turn outliers from the creators you track (and your own) into reusable templates. Adding a recipe costs 2 credits.
• Your personal recipe: we build it from your top-performing posts to capture your own voice. Generating it costs 1 credit.

Apply a recipe to your ideas

1. 1

   Go to Recipes

   Browse the available recipes or generate your own.

2. 2

   Pick a recipe

   Open it to see the analysis of the posts it's based on.

3. 3

   Pin it when generating ideas

   In Ideas, use Pinned recipe so your ideas come out in that style and structure.

Frequently asked questions